This page covers
Quick Summary
- The cookies and analytics technologies we use.
- How to manage consent and your cookie preferences.
Legal and policy pages use stable public-site disclosures and plain-language summaries.
- General informationThis page explains website policy and does not provide legal advice.
Full details
Cookie policy overview
Direct answer
Cookie Policy · Verified September 16, 2026
Cookie retention at a glance
| Cookie or data | Retention period | Source |
|---|---|---|
| Cookie consent preference | 365 days | Cookie Policy |
| Google Analytics data | 26 months | Cookie Policy |
| PostHog identifier cookie | 365 days | Cookie Policy |
| PostHog session recordings | 30 days | Cookie Policy |
| Other PostHog data | see the Privacy Policy | Cookie Policy |
| Preference cookies (e.g., dark mode) | until cleared by user | Cookie Policy |
Your cookie banner choices
When you first visit our site, a cookie banner gives you three options:
- Accept All: Confirms the default: essential and analytics cookies stay on
- Essential Only: Switches off analytics cookies — including the Google Analytics cookies that are on by default — and stops Microsoft Clarity and PostHog capturing in your browser at all. Your choice is remembered and outranks every default. Cookieless measurement by Vercel and Google still runs. We keep no server-side log of your visit either way
- Cookie Policy: Review this page before deciding
This Cookie Policy explains what cookies we use, why we use them, and how you can control them on End The Wait Ontario.
Last updated: September 16, 2026
This policy should be read alongside our Privacy Policy, which describes how we handle personal information more broadly.
What Are Cookies
Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences and understand how you use it. We use cookies and similar technologies to enhance your experience on our Site.
Cookies We Use
Essential Cookies
Required for the Site to function properly. These cannot be disabled.
- •Cookie consent preference: Remembers your cookie choice so we do not ask again (365 days)
- •Security tokens: Protect against spam and abuse on forms
We used to describe a visitor ID (vid) cookie here. It was retired in April 2026 and the server-side records it belonged to were retired in August 2026, so it is no longer set or used. If your browser still holds one from before then, it does nothing — you can delete it freely. See the Server-Side Analytics section of our Privacy Policy.
Analytics Cookies
Help us understand how visitors interact with our Site so we can improve our advocacy resources. Google Analytics and PostHog cookies are written by default, which Canadian privacy law (PIPEDA Principle 4.3) permits for measurement of this kind where we tell you it happens and you can switch it off — this page is that notice, and “Essential Only” is that switch. The same default applies to every visitor from every country; since 16 September 2026 we no longer act on the Do Not Track or Global Privacy Control browser signals and no longer apply a separate opt-in default for the UK, EU or EEA. Two of the services below — Vercel and Google — still load in a cookieless mode if you choose “Essential Only”, so we describe each one's behaviour separately rather than implying the banner switches all of them off.
- •Google Analytics (operated by Google LLC, United States): Collects page view and interaction data. Google states that it does not log or store IP addresses for Google Analytics 4 properties. It starts in consent-granted mode for most visitors, and in Google's consent-denied mode — script still loaded, no analytics cookies written — only if you select “Essential Only”.
- •Vercel Analytics & Speed Insights (operated by Vercel Inc., United States): Collects aggregated page view data and Core Web Vitals performance metrics. Vercel Analytics is cookieless and does not build a profile of you. It runs for all visitors, including those who select “Essential Only”, because it sets no cookies.
- •Microsoft Clarity (operated by Microsoft Corporation, United States): Collects anonymised behavioural data including heatmaps and aggregated session recordings. No personally identifiable information is collected. You can opt out via Microsoft's privacy statement.
- •PostHog (operated by PostHog, Inc., United States): full product analytics — page views, clicks and the text on what you clicked, copied and selected text on public pages, scroll and engaged time, heatmaps, errors, load speed, device and browser details, and session recordings with every form and input field blanked out before it leaves your device. It runs only in your browser. Since 16 September 2026 it stores a random first-party identifier (cookie
ph_…_posthogplus local storage, up to one year) by default so a returning browser is recognised. “Essential Only” stops it capturing entirely, and that is the only switch. Our server previously sent PostHog a page-request record containing your IP address; that was removed in August 2026 and no longer happens. See PostHog's privacy policy.
Preference Cookies
Remember your preferences (e.g., dark mode, cookie consent choice) for future visits. These are stored locally on your device.
Layout Tests (A/B Tests)
We sometimes show two versions of the same page layout to learn which one helps families find help faster. Your browser is placed in a test group using a random code stored in your browser, never a cookie (before you accept analytics it lives in session storage and is deleted when you close the browser; after you accept, it is kept in local storage under etwo_ab_seed so your group stays the same). The code is never linked to your name or contact details, and every version of a page shows the same facts and numbers. If you decline analytics, you are excluded from all tests and always see the standard page.
We never use cookies for commercial advertising or sell your data to third parties.
Your Choices
When you first visit our site, a cookie banner gives you three options:
- •Accept All: Confirms the default: essential and analytics cookies stay on
- •Essential Only: Switches off analytics cookies — including the Google Analytics cookies that are on by default — and stops Microsoft Clarity and PostHog capturing in your browser at all. Your choice is remembered and outranks every default. Cookieless measurement by Vercel and Google still runs. We keep no server-side log of your visit either way
- •Cookie Policy: Review this page before deciding
You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. Note that blocking essential cookies may affect site functionality.
Your cookie preference is stored for 365 days, after which we will ask again.
Cross-border Data Processing
Our analytics providers (Google, Vercel, Microsoft, PostHog) process data in the United States. Clarity waits for you to accept before it runs; PostHog writes its identifier by default except where described above and blanks every form field on your device before a recording is sent; Vercel is cookieless for everyone; and Google Analytics writes cookies by default except where described above. We previously sent server-side page-request records containing your IP address to PostHog and to our own database; both were retired in August 2026 and neither happens now. These providers operate under their respective privacy policies and data processing agreements.
Cookie Retention Periods
- •Cookie consent preference: 365 days
- •Google Analytics data: 26 months
- •PostHog identifier cookie: 365 days; PostHog session recordings: 30 days; other PostHog data: see the Privacy Policy
- •Preference cookies (e.g., dark mode): until cleared by user
Questions About Cookies
If you have questions about our use of cookies, please contact us or use our contact form.